Four Things Nobody Tells You About Blogging

Read this BEFORE you start writing a blog

It seems that there is a market for every conceivable blog niche out there – which is fantastic news for the new solopreneur economy that’s been gathering strength over the last decade. More and more people are turning to blogging as a way to generate either and active or passive income – but in amongst the glitz of income reports and “how I made my first million by blogging” articles, there are some things that people downplay about what blogging really entails.

Writing a blog does so many things for you, on a personal and professional level. It can boost your self-esteem to see people commenting on and sharing your work. It gives you a portfolio to send to potential clients or employers. It provides a platform for you to share your thoughts with this crazy world.

But if you think blogging for business is a super easy and extra-fast way to make the big bucks, you have to hold your horses a little while, Chuck. First, you need to make sure you take these four not-so-great things into account, and see if you really feel like you’re cut out for blogging.


You’ll Feel Like You’ll Never Know Enough About Blogging

Your blog is your passion, your lover, your enemy, and your obsession. As soon as you start to build your website, you won’t stop thinking about it.

You’re going to join Facebook groups and online forums, get involved in deep discussions about word length, affiliate programs, Pinterest, finding your niche, your website layout… the list goes on. The more you learn about blogging, the more you’re going to feel like you have to learn.

People approach blogging in so many different ways that the cacophony you are blasted with on tips for this and advice for that can prevent you from filtering out the bits and pieces that are relevant to you.

You’ll read one thing one day, and conflicting information the next. There’s no way you can ever know enough about web design, coding, affiliate programs, or anything else. It’s a constant battle to learn anything and everything, and yet still find time to somehow implement this knowledge.

The solution: stop reading about what worked for other people, and start reading more about your industry and chosen niche. Blogging strategy only goes so far – but knowledge will open doors. Show people that you know what you’re talking about, and you won’t need any fancy strategies.

Make a list of goals that you want for your blog. Do you want to make money? Read about monetising your blog and affiliate programs. Do you want to have lots of visitors? Read about traffic building techniques. Do you want people to hire you for your knowledge? Keep writing informative blog posts about your sector. If you break down your blog goals like this, and focus only on the immediate goal, you’ll stop your mind from burning out with information overload.

Social Media Is Exhausting

I belong to a number of Facebook groups for bloggers, Pinterest group board, Tailwind Tribes*, and Twitter lists. If you think that sounds like a lot: I’ve only been using social media for my blog for a month or so. There are many more avenues to try.

To get any valuable engagement and build an audience of readers via your social media, you’re going to have to do more than promote your latest blog on all of your platforms. You need to share other people’s content, provide your opinion or experiences when someone asks a question, and get involved in discussions.

I’ve become used to the ‘turn off notifications’ button for Facebook posts in particular, because I ended up getting literally hundreds of notifications every day about new comments on posts. If there is a valuable conversation going on, I’ll follow it – or I’ll save the post and switch off notifications, instead going back later to the saved link to read everything in one go.

Many bloggers, like me, are natural introverts. We’re stay at home kind of people, who prefer a quiet night in than a party night out. The amount of social input you’re going to need can easily exhaust you if you’re not used to it.

The solution: build up your social media slowly, channel by channel, and keep to a select few favourite groups or feeds so you don’t spread yourself too thinly. Turn off notifications, and choose to spend only the time you schedule on your social media. You can also find ways to automate some social interactions, such as Tailwind for Pinterest (you can join my tribe via the affiliate link here), which can take some of the stress out of social media for bloggers.

You’ll Get Writer’s Block

Even if you have a list of blog titles for every week of the year, that’s not going to stop writer’s block. Every single blogger will experience this at some point, and it’ll usually happen just as your blog is starting to take off.

You’ll get The Fear. Suddenly, when you know people are actually subscribing to and reading your posts, you’re going to try and second-guess yourself. You’ll criticise every word that you write as stupid and not worthy of your readers.

It’s OK: it happens to all of us.

The other cause of writer’s block is feeling like you’ve already said everything there is to say. You have no new material. This is, of course, utter tosh, but your negative self-talk will create a wall that seems impossible to deconstruct. You convince yourself you cannot write a single valuable word for your readers

Writer’s block may resolve itself. Sometimes, all it takes is a day off, or a few hours to read through your favourite blogs by other people. Other times, it can take months. You will get past it, just keep persevering.

The solution: read around. Take inspiration from other blogs in your niche, or use the time to read a book about your area of interest. If you come across blogs you like, you could always challenge yourself to pitch them to host a guest blog from you. A new audience is always a good cure for The Fear.

Consider other ways to write about your niche: make a list of everything you know. For example, if you’re a whole-foods lifestyle blogger without any new recipes, consider looking at writing a series on organic farming, if the use of chemicals is something that led you to your chosen lifestyle.

Your Social Life Will Suffer

You’re going to start turning down invitations so that you can spend more time writing blogs, promoting on social media, developing your site, or analysing your analytics in microscopic detail.

Friends are going to stop asking you to things, because you’re going to always end up talking about blogging, your side hustle, or working from home. This is cool if your friends work from home, or understand what you do, but many will think you’re nuts for even trying. “There are so many blogs out there, how can you compete?” is a question I’ve been asked on more than one occasion by a ‘well-meaning’ friend.

Then something weird happens. You start to gain traction, and your work gets noticed. As these ‘friends’ realise you’re becoming successful, they’re going to do one of two things: a) ask you to teach them (for free, in ten minutes) the secret to successful blogging, or b) try to hop on your fame trail and get you to promote their business or brand for free. Worse, they’ll ask you to write for them for free, and if you accept, will be demanding over deadlines.

So it seems like you can’t win: lose friends when you’re starting out, because you work too hard, or lose friends when you have success, because they’re freeloading.

The solution: surround yourself with positive people who understand what your mission and vision for your blog are. If your IRL friends aren’t like this, at least explain to them that you can’t come out as much because you’re investing as much time and spare cash into making your new side hustle a full-blown business.

Find your support network online, instead, in forums of other bloggers or social media pods. These people will ‘get’ you. They’ll be happy to talk at 3am about your coding issues. In fact, these people are great because they’re usually international – which means different cultural input AND different time zones, so there’s always someone awake to talk to.


If you now think that blogging sounds like too much of a sacrifice, that’s cool. It’s not for you, and that’s totally OK.

But hopefully you’ll have read these tips and realised that, actually, you’re happy to take all of these negative things on in order to create a successful blog… then you, dear reader, are the real MVP. Go forth and create!


*This is an affiliate link to sign up to Tailwind and join my open Tribe. It doesn’t cost you anything, and you’ll also get $15 free credit if you choose to continue after the 30 day free trial. If you sign up through this link, it simply means I also receive credit on my Tailwind account.

27 comments

  1. Perfect words at the perfect time. Don’t you love it when that happens. I have started so many blogs only to loose the mojo because I tried to write something I thought others would want rather than what I am passionate about. I think I am finding my niche; therefore, I completely identify with your description of someone who is obsessed with their blog. Thank you! I’m pinning this for future referral.

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  2. Yes, social media is very exhausting! I really do enjoy writing blog posts, but I always feel behind on social media. I see other bloggers just crushing it on Pinterest, Facebook, etc., and I feel like I’m always many steps behind! I have to remind myself to not worry about what they’re doing and just focus on my goals.

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    • I feel exactly the same! I have to regularly remind myself that these people have been doing this for longer (usually), and many are able to do it full-time (or at least spend more time per week than I am currently able). You seem to be smashing it though Logan so I’m pretty sure you’re getting the hang of it 😉

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  3. I tried my hand at social media and I just end up closing/leaving whatever it is because of my inadequacy in how to promote and when to promote. Maybe, someday I will just get it together.

    ~ Bree

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    • Aw, Bree! If you keep working at it, you’ll find that it does get much easier over time. I think the trick to good social media promotion is the classic 80/20 or 70/30 rule – talk to other people, promote their stuff, about 80% of the time. Then promote your stuff the other 20% of the time, and you’ll find you get more engagement and your followers will value your input more. Keep at it 🙂

      Liked by 1 person

      • I have never heard of the 80/20 rule nor the 70/30 rule; truly you can learn something every day. I just have to be genuine with the engagement; I see. Thank you for that information.

        ~ Bree

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        • You’re most welcome! It’s particularly useful on some platforms, such as Pinterest, where it works well to pin other people’s stuff 80% of the time. That way, you’re not seen as a spammer – you’re a useful and engaged pinner! 🙂

          Liked by 1 person

  4. I loved this . Some articles really are not that helpful but this very much was ! I never realised it would be so much work as the you can build a blog in ten minutes kind of articles never really tell you all the technical stuff involved . I have no clue about most things tbh but I lov learning so I think I will stick with it

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    • Ah, thank you! I’m so glad you found it helpful. Yep, there are a lot of get-rich-quick-blogging posts out there which don’t actually tell you much about the how, the why, or more of the how! I’ve been doing this for years and I’m still learning, so never give up 🙂

      Liked by 1 person

      • Thank you it’s been a few months and it can get quite frustrating and daunting but like life everything is learning process if we give up every time things get hard we would accomplish nothing at all

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        • Exactly! Honestly, it’s taken me years and years to get even half confident with blogging – and the idea of switching across to self-hosting (something I’m toying with at the moment) is proving to me that, in fact, there is a LOT more to learn. Don’t give up – it DOES get easier, I promise! 🙂

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  5. I love your tips! As I’m just starting out on my blogging journey it’s so helpful to read posts like this and these tips are so spot on. Your solution for a suffering social life are really helpful! I’ve just started to reach out and try to interact more and more with other bloggers and Girl bosses out there. Love your tips!

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    • Aw, I’m so glad you enjoyed the blog and found it useful! Girl bosses are definitely where it’s at when finding online support, I’ve found there is a huge and supportive community out there just dying to welcome new bloggers into the fold. Thanks for reading and commenting, and good luck with the blogging journey!

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  6. I love the creative expression that blogging allows you. I love writing so I am able to share my passion with the world. But you are correct, the social media aspect of it is exhausting. Trying to keep up and promote and interact. It pretty much consumes your life. I’ve learned being systematic in your approach helps a lot.

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    • Hi, yes there is a total freedom about running your own blog isn’t there? You’re right, a systematic approach is best. I can easily lose track of what’s been posted where if I don’t make a note of it! Thanks for reading and stopping by to comment 🙂

      Liked by 1 person

    • Oh yes! I did freelance full time previously, but missed people too much so went back into an office job with freelancing on the side. Now I need to take my own advice more than ever! Haha. Thanks for stopping by and for taking the time to comment 🙂

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  7. Interesting what you mentioned about the tips in your own niche…
    Social media is really tiring and goes slowly… On top of that, each network has its own methods, secrets, etc.

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    • Yes, I think you could spend all of your time on just one social media platform and STILL not crack all the secrets! There doesn’t seem to be a magic formula – or, when you find it, they change the rules all over again. Still, it’s worth keeping at it as social media does work well for bloggers. Thanks so much for commenting and taking time to read the article, it’s much appreciated 🙂

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  8. Yes to all of these! Social media is super exhausting! I feel like I have to be every where on social media to make sure I promote my blog enough! And the writer’s block is real! I am struggling with it too. I like your solutions, I will try them. Thank you for sharing

    Liked by 1 person

    • Thanks so much for taking the time to read through and leave a comment 🙂 yes, I find social media probably the biggest challenge – even though I automate some stuff (such as auto-tweets when a new blog goes up), the only valuable interactions happen when you’re being you and not in ‘promo’ mode – so it eats up a lot of time!

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